DIGITAL MARKETING
Course Contents:
Introduction to the course and workplan
Introduction of the digital marketing
Digital vs. Real Marketing
Digital Marketing Channels
Creating initial digital marketing plan
Content management
SWOT analysis
Target group analysis
EXERCISE: Define a target group (working ingroups)
Web design
Optimization of Websites
MS Expression Web
EXERCISE: Creating web sites, MS Expression (working ingroups)
SEOOptimization
Writing the SEO content
Exercise: Writing the SEO content (working ingroups)
Google AdWords- creating accounts
Google AdWords-types
Exercise: Google AdWords (working ingroups)
Course Duration:6 Month
Google AdWords- creating accounts
Google AdWords-types
Exercise: Google AdWords (working ingroups)
Introduction to CRM
CRM platform
CRM models
Exercise: CRM strategy (working ingroups)
Introduction to Web analytics
Web analytics -levels
Introduction of Social Media Marketing
Exercise: Social Media Marketing plan (working ingroups)
Creating a Facebook page
Visual identity of a Facebook page
Types of publications
Exercise: Making a Facebook page (working ingroups)
Business opportunities and Instagram options
Optimization of Instagram profiles
Integrating Instagram with a Web Site and other social networks
Keeping up with post
Business tools on LinkedIn
Creating campaigns on LinkedIn
Analyzing visitation on LinkedIn
Creating business accounts on YouTube
YouTube Advertising
YouTube Analytics
Facebook Ads
Creating Facebook Ads
Ads Visibility
E-mail marketing
E-mail marketing plan
E-mail marketing campaign analysis
Keeping up with conversions
Digital Marketing Budgeting
Resource planning
Cost Estimating
Cost Budgeting
Cost Control
Recapitulation:
Lessons Learned
Student Satisfaction Survey
Clos in